The new retail reality

At this year’s International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...

World Cup 2018

The last World Cup held in Brazil engaged record numbers on social media. This was replicated during the Rio Olympics, touted as the most consumed Olympic Games in history. The FIFA World Cup is only a few months away and whilst football fans are some of the most...

Not just another out of home campaign

Spotify launched a global OOH campaign in 2017 which cleverly combined data and a sense of humour to target consumers on topics which were making headlines around the world. The notion behind this campaign stemmed from Spotify noticing through their own data and...

AFL shines a light on adversity

AFL Australia has launched their new branded content series, “Don’t Believe in Never”.  The series addresses a number of societal issues with honesty and community at the centre of each story.  The campaign won Mumbrella’s Ad of the Month for March. Three stories have...