New Tech takes OOH to next level

The biggest disruption in out of home technology has arrived: augmented reality for the naked eye. This new technology called ECHO, has been developed by media innovation company Lightvert. To demonstrate the potential of ECHO, they took the opportunity to fresh...

There’s an app for that!

Pedigree, with their creative agency Colenso BBDO and Google in NZ have launched Found, an app which helps people find their lost dogs. Found has the owner pre-register their pet and if the dog goes missing, the owner can use the app to send out a real time,...