by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
by The Media Store | May 22, 2018 | News Article
Earlier this month, Facebook CEO Mark Zuckerberg, announced that the social media platform will soon release its own dating app. At the company’s annual developer conference, Zuckerberg revealed that there are 200 million users on Facebook who classify...
by The Media Store | Apr 26, 2018 | News Article
TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...
by The Media Store | Mar 27, 2018 | News Article
Data company Cambridge Analytica (CA) has been suspended by Facebook (FB) for improperly accessing data in 2014 via the app, thisisyourdigitallife. Hundreds of thousands of users were paid to take a personality test in-app and agreed to have their data collected for...
by The Media Store | Jan 31, 2018 | News Article
On January 11th, Facebook announced some big changes to its news feed algorithm. By adjusting the way they rank content, Facebook has promised users they’ll be seeing a lot less public content and a lot more from their family and friends. Despite a noble goal of...
