Facebooks Spiraling Faceplant

Data company Cambridge Analytica (CA) has been suspended by Facebook (FB) for improperly accessing data in 2014 via the app, thisisyourdigitallife.  Hundreds of thousands of users were paid to take a personality test in-app and agreed to have their data collected for...

The new masters of the brand universe

We are no longer in control of our brands, says David Roman, Senior VP & Chief Marketing Officer, Lenovo, our customers are. They are the new masters of the brand universe and where we are now marketing to the 1st global consumer, Millennials. To be relevant,...