Changing the way we look at fashion

Changing the way we look at fashion

Tech such as Augmented Reality is leading the trend for E(xperiential) Commerce, where traditional brick and mortar stores have become hubs of creativity and extensions of the brand story. Snapchat and LEGO Wear have combined forces, taking augmented reality...

The new retail reality

At this year’s International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...

New Tech takes OOH to next level

The biggest disruption in out of home technology has arrived: augmented reality for the naked eye. This new technology called ECHO, has been developed by media innovation company Lightvert. To demonstrate the potential of ECHO, they took the opportunity to fresh...