Optus has secured a $50M deal for all live match rights for the EPL stripping broadcast rights from Fox Sports. This comes off the back of a 3 year commercial deal with Cricket Australia for the live streaming of games and additional content on mobile.
Recent Posts
- The Media Store wins Melbourne Royal Show’s media account
- Fast 10: Jacquie Alley’s mission to leave the industry a better place
- Why principal media deals work against clients, not for them
- OpenAI enters ‘wolf’s lair’ with a search engine
- Fandom, nostalgia and parkas: Oasis’ reunion is a masterclass in teaser marketing
Tags
advertising (3)
AI (4)
Amazon (3)
App (6)
AR (4)
Brand Forum (6)
Brand Froum 2018 (6)
brands (37)
Business (36)
consumer insight (27)
Content (12)
culture (12)
data (4)
digital (21)
digital marketing (26)
Facebook (8)
idea (11)
insight (13)
leadership (39)
Marketing (62)
marketing trends (31)
media (35)
media agency (17)
mediaagency (18)
media company (21)
Mobile (3)
netflix (3)
personalisation (7)
retail (4)
Social (9)
Social Media (22)
sports (5)
Streaming (10)
sydney media agency (3)
technology (25)
television (6)
The Media Store (59)
The Rethink (10)
thought leadership (33)
tms borderless brands (22)
tms trends (28)
trends (20)
Twitter (4)
video (4)
women empowerment (4)