Myer + eBay = first virtual reality department store

The “world’s first virtual reality department store” is here – and it’s Australian! Myer & eBay have partnered to deliver an immersive virtual shopping experience accessed through ‘shopticals’. These viewers – similar to Google Cardboard – use VR to create a virtual retail experience where users can browse 12,500+ products from Myer’s range, all facilitated by eBay digital infrastructure.