Marketing 2020: Brands will make the world talk (not talk at the world)

Fast Company just released its annual ’50 most innovative companies’ report. They asked elite players from the list to nominate 5 predictions on how brand-consumer connection will change over the next 5 years. Observations include the continued importance of mobile for personalisation, brands having a strong values based identity, acting as forces for both individual and broader social good and cultivating community. Overall, it’s a picture of increasing complexity and speed.