Fendi luxury road trip

Fendi, the luxury label under the helm of inimitable Karl Lagerfeld, has launched a radical retail concept, reframing the physical brand/customer touchpoint via The Fendi Ape – a modified version of a traditional three-wheeled Italian truck. The traveling store will complete a road trip across the US and Canada, selling a capsule collection of Fendi’s most iconic products. Commencing with a July 2016 celebratory dinner in Montauk, the trip will finish at Miami Art Basel in December.