by The Media Store | Feb 26, 2017 | News Article
Come 2018, YouTube will stop the 30-second unskippable pre-roll video. YouTube say they have taken this move to improve User Experience as their users see unskippable 30-second ads as getting in the way of the content they actually want to watch. Paid content shorter...
by The Media Store | Feb 26, 2017 | News Article
Dynamic trading is being rolled out across Australian Free-to- Air networks. This television trading module optimises campaigns, based on the most up-to-date audience predictions, to respond to viewing behaviour in-campaign. This means trading by total campaign...
by The Media Store | Feb 26, 2017 | News Article
Leading up to the 2017 Sydney Gay and Lesbian Mardi Gras, ANZ have launched a social campaign demonstrating their support for the LGBTIQ community. The “Hold Tight” video content and accompanying hashtag make a bold statement about diversity and equality by...
by The Media Store | Feb 13, 2017 | News Article
Messaging someone important? Low battery? We’ve all been there. Avoid moments of panic with Last Message, an app that has your back when your battery doesn’t. Last Message will monitor your phone’s battery and knows when you’re running low. The app will notify your...
by The Media Store | Feb 13, 2017 | News Article
Expedia was among the first to use Facebook Messenger chatbots last spring. The aim was to use the chatbot as a sales tool, however Scott Crawford, Expedia’s vp of product management gained a great insight while trialing and testing the bot and established that the...
by The Media Store | Feb 13, 2017 | News Article
The simple act of buying a cinema ticket may be changing. Dynamic, on-demand, pricing for movie tickets are being trialled in Australia. Similar to Uber and Airline tickets, prices would fluctuate depending on certain variables, including film title, time of day, day...
