by The Media Store | Jul 4, 2017 | News Article
Latest studies on ad blocking have been released, with Pagefair reporting that 11% of users globally are now using ad blocking software – equating to a YOY increase of 30%; primarily led by the Asia Pacific region. Closer to home, the IAB has released its latest...
by The Media Store | Jul 4, 2017 | News Article
Pandora’s co-founder has stepped down, triggering a strategic refocus solely back onto their home US market. This means that the internet radio platform is pulling out of the only other 2 markets they operate in – Australia & New Zealand. Mumbrella reported...
by The Media Store | Jul 3, 2017 | News Article
Last week the latest Census data was released and portrayed a changing Australia. For the first time ever, Australia has closer ties with Asian countries than European states with higher migration, language and ancestry. Despite England and New Zealand being the top...
by The Media Store | Jun 20, 2017 | News Article
The way we learn is changing rapidly – you don’t need to enter a lecture room to gain credentials, skills and knowledge. Udacity is an app that offers Nanodegrees developed in partnership with Silicon Valley giants including Google, AT&T, Facebook and...
by The Media Store | Jun 20, 2017 | News Article
Facebook has rolled out a new targeting/bid feature to optimise towards customer revenue not just a single transaction. They have called it Value Optimization. Facebook takes data gathered by their Facebook Pixel and estimates purchase value over a seven day period...
by The Media Store | Jun 20, 2017 | News Article
In Italy, Nutella has built upon the success of their personalised jars campaign. Working with Ogilvy & Mather, Nutella created a jar as unique and expressive as the Italians themselves. The agency devised an algorithm that pulled from a database of dozens of...
