Consumers want content on demand, the need to include digital music and streaming platforms in the media ecosystem for brands is growing. There is plenty of evidence to suggest music acts as a personal identifier and can create a “halo effect” for brands that associate with it, as it creates an emotional connection with consumers through the music they love.
Recent Posts
- The Media Store wins Melbourne Royal Show’s media account
- Fast 10: Jacquie Alley’s mission to leave the industry a better place
- Why principal media deals work against clients, not for them
- OpenAI enters ‘wolf’s lair’ with a search engine
- Fandom, nostalgia and parkas: Oasis’ reunion is a masterclass in teaser marketing
Tags
advertising (3)
AI (4)
Amazon (3)
App (6)
AR (4)
Brand Forum (6)
Brand Froum 2018 (6)
brands (37)
Business (36)
consumer insight (27)
Content (12)
culture (12)
data (4)
digital (21)
digital marketing (26)
Facebook (8)
idea (11)
insight (13)
leadership (39)
Marketing (62)
marketing trends (31)
media (35)
media agency (17)
mediaagency (18)
media company (21)
Mobile (3)
netflix (3)
personalisation (7)
retail (4)
Social (9)
Social Media (22)
sports (5)
Streaming (10)
sydney media agency (3)
technology (25)
television (6)
The Media Store (59)
The Rethink (10)
thought leadership (33)
tms borderless brands (22)
tms trends (28)
trends (20)
Twitter (4)
video (4)
women empowerment (4)