YouTube TV: outside the box

YouTube introduced its TV subscription service in partnership with 40 networks including ABC, CBS, ESPN, Fox News, National Geographic, and Bravo. The video streaming service launched in the United States and is accessible through desktop and YouTube TV mobile app....

Developing influence through social impact

UnLtd has just launched the first industry-wide Social Impact Partnership. The Media Store are amongst ten partners that have signed on to this revolutionary program that aims to invest over $100m into addressing youth disadvantage in Australia by 2020. UnLtd CEO Paul...

There’s an app for that!

What do you look for in a partner? A sense of humour, a love of Pina Colada’s and long walks along the Beach? Or maybe you just want someone who loathes denim shorts, mullet haircuts and traffic jams… if that’s the case, then Hater is for you. Hater is the dating app...

YouTube to stop 30-second unskippable pre-roll

Come 2018, YouTube will stop the 30-second unskippable pre-roll video. YouTube say they have taken this move to improve User Experience as their users see unskippable 30-second ads as getting in the way of the content they actually want to watch. Paid content shorter...

Dynamically trading free-to-air television

Dynamic trading is being rolled out across Australian Free-to- Air networks. This television trading module optimises campaigns, based on the most up-to-date audience predictions, to respond to viewing behaviour in-campaign. This means trading by total campaign...