iPhone X’s impact on augmented reality

Apple have unveiled their latest iPhone models, X and 8, which have been described by its creators as “the biggest leap forward since the original”. iPhone X features include edge-to-edge screen, processing power that can handle scene recognition with real-time...

Facebook steps towards brand safety

Facebook’s Audience Network (FAN) lets Advertisers extend their Facebook campaigns beyond Facebook, using the same targeting data as they use on it. Following the YouTube brand safety concerns earlier this year, major Advertisers paused their campaigns on FAN....

Nova jumps on the podcast craze

Nova Entertainment is on its way to become the frontrunner in podcast production with the station signing a deal with podcast platform, Acast. AdNews reports, the deal means Nova will become “the exclusive sales house” for all inventory hosted on the platform. This...

Ikea and Adshel join forces

‘Contextually relevant’ is a phrase more frequently used in advertising than any other. As much as it is overused, there’s no other expression quite like it that captures the meaning of ‘meeting your consumer in their environment’. Ikea’s collaboration...