AFL shines a light on adversity

AFL Australia has launched their new branded content series, “Don’t Believe in Never”.  The series addresses a number of societal issues with honesty and community at the centre of each story.  The campaign won Mumbrella’s Ad of the Month for March. Three stories have...

TV trading metrics to evolve

TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...

Guest Lecture at UTS

Surya presenting a guest lecture on Digital Marketing at University Technology Sydney to some of the final year Communications Students #themediastore #thoughleadership #digitalthinkers