Aussies Go Online For Sports Content

With the AFL and NRL seasons kicking off, Nielsen Digital Ratings (Monthly) revealed 11.2 million Australians visited sport categorised content online, up 8% MoM. Interestingly, desktop has the largest audience numbers, but people are spending over double the amount of time on sports content on their phones. Sport was the most active genre in social channels with every two social media interactions about live sport.