A myriad of record-breaking artists joined Jay Z in New York to launch Tidal, his artist-owned music streaming service.

Tidal claims to be different to the likes of Spotify and Pandora for 3 reasons:
1. Exclusives: hear some music on Tidal before anywhere else
2. Its premium option: 19.99 USD per month (basic unlimited streaming at 9.99 USD per month) gives you ‘Lossless hi-fidelity sound’ – their name for CD quality sound
3. A fairer deal for the artist: Tidal claims it will deliver more money to the artist due to its no free option (after a 30 day free trial)