You never have to be alone!


Watching Cute Girl app is the most recent of many inventions to combat the phenomenon of male social isolation, or the rise of the ‘Hikikomori’ (‘social hermit’) in Japanese culture. Over two million people are, or are at risk, of becoming Hikikomori in Japan today. Watching Cute Girl app encourages its user to become friendly with, or even fall in love with ‘Watching Cute Girl’ – a virtual female companion who lives on their phone and watches the user for hours on end, even dropping intermittent compliments.
Need to feel loved? There’s an app for that!

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.