For an advertiser, the current debate in the media regarding free to air (FTA) restrictions and license fees is all about FTA vs Online/Digital Video Commercials.
Both, play video commercials, increasingly the majority of the signals travel via the airways using the spectrum, are broad reaching and appear on a screen (or is it a TV?).
FTA is mandated to hold a license and to pay licensing fee to the Government. They have restrictions on their maximum reach levels. They work to recoup these fees, selling advertising, using audience metrics of; Thousands, Impacts, Reach and now, TARP’s (Target Audience Rating Points). Online/ Digital have none of these restraints or fees!

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