Wearables you will want to wear


Levi’s has partnered with Google to develop wearable tech which actually looks good. The Jacquard division of Google has pioneered conductive fibres that are woven directly into clothing, so that motions you make on the left cuff of the jacket’s sleeve register as touch inputs, as if it were a screen. Those inputs are then sent to your smartphone via a Bluetooth attachment that clips on as a cufflink.

Our take

This is a step in the right direction for wearable technology, moving away from the traditional unappealing design into a more attractive proposal. This innovation plays to the “immersive brand experiences” trend highlighted in The Media Store’s 2017 Trend forecast, predicting brands will use tech to integrate experiences integrated into our physical world.

Alison White

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.