VR is a business class experience


United Airlines were to launch their new Business Class – Polaris – this July. The issue is that Boeing hasn’t finished building the planes that feature Polaris. Not a problem… use Oculus Rift, a 3-D game engine & CAD, add CGI characters plus Matt Damon and suddenly United have an immersive Virtual Reality experience of their Business Class that they’re using now to generate forward bookings ahead of the arrival of Polaris on their new 777-300’s in December.

Our take

Technology solutions like Occulus, HTC Vivet & Holo Lens have taken Virtual & Augmented Reality mainstream. This growth is driving greater consideration of its use in brand strategies because at its heart, VR amplifies Experience. There is still scope to experiment & learn but as United shows, VR is at its best when its built to serve a purpose for the brand & consumer.

For more insight on the marketing purpose of VR, check out this piece on AdWeek by Adobe.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.