VR is a business class experience

United Airlines were to launch their new Business Class – Polaris – this July. The issue is that Boeing hasn’t finished building the planes that feature Polaris. Not a problem… use Oculus Rift, a 3-D game engine & CAD, add CGI characters plus Matt Damon and suddenly United have an immersive Virtual Reality experience of their Business Class that they’re using now to generate forward bookings ahead of the arrival of Polaris on their new 777-300’s in December.

Our take

Technology solutions like Occulus, HTC Vivet & Holo Lens have taken Virtual & Augmented Reality mainstream. This growth is driving greater consideration of its use in brand strategies because at its heart, VR amplifies Experience. There is still scope to experiment & learn but as United shows, VR is at its best when its built to serve a purpose for the brand & consumer. For more insight on the marketing purpose of VR, check out this piece on AdWeek by Adobe.

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