United Airlines were to launch their new Business Class – Polaris – this July. The issue is that Boeing hasn’t finished building the planes that feature Polaris. Not a problem… use Oculus Rift, a 3-D game engine & CAD, add CGI characters plus Matt Damon and suddenly United have an immersive Virtual Reality experience of their Business Class that they’re using now to generate forward bookings ahead of the arrival of Polaris on their new 777-300’s in December.