Visa connected car commerce

Building on a device agnostic payment strategy, Visa unveiled at the 2015 Mobile World Congress in Shanghai plans to use in-car telematics to allow consumers to make mobile payments directly from their vehicle. Such a service would mean paying for drive thru, parking and petrol simply by driving up. Conscious of consumer concerns, Visa is first focusing on security before announcing partners and a rollout plan.

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Our take

Evolving payment options narrows the gap to transaction and is embraced by both businesses and customers. Putting the car within the Frictionless Exchange can put Auto into the same payment value chain as Finance and Tech and can open up a whole new consumer data set for Car Brands.

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.