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Louis Vuitton’s SS16 campaign steps into the RPG dystopian dreamscape, casting Final Fantasy XIII’s leading lady Lightning as the face of their manga and computer culture inspired “Series 4” collection. “Lightning is the perfect avatar for a global, heroic woman and a world where social networks and communications are now seamlessly woven into our life,” said creative director Nicolas Ghesquière. “We’re all confronted by the digital world in a good way and influenced by cyber, and the images that make us dream or judge. It’s a real reality influenced by the virtual world.”

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