It’s upfront season, with both Seven and Foxtel displaying their wares for 2015. Seven fired first on the set of the X factor, announcing HBB TV, multi-channel viewing at the Australian Open, Olympic coverage in 2016 and data solution partnerships with Acxiom.

Foxtel’s launch utilised the cast of Wentworth to highlight the breadth and depth of their offering in a very funny skit. Key announcements were data fusing with Qantium (purchase data) with MCN’s 110,000 strong multi-view database, dynamic trading, new tech for V8 coverage and IQ3.

Want a snapshot of the latest trends from around the globe?

Sign up to The Wrap for a fortnightly update on the best new technologies, campaigns and consumer behaviours.

You have Successfully Subscribed!