There’s an app for that!

Need to be more measured with your metrics? Be coached on conversions? Or become a natural in native? Google, by the folks who brought you Google+, have an app for that.

Primer has been designed to bridge the knowledge gap between digital experts and start-ups. There is extensive use of gamification to reinforce learnings and a practical at the end of each article. It is easy to navigate and looks superb.

Google promises to keep it fresh with 5 minute lessons around advertising, content, measurement and strategy topics.  Primer is a great resource for professionals both inside and out of digital.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.