There’s an app for that!

Sarahah – The “Honesty App” that has everyone talking – or at least 300 million users! Originally devised to allow employees to submit truly anonymous feedback to their companies, the service has expanded to an app that allows users to register and publicly (or to a select few) invite anonymised messages of feedback. Controversially making headlines due to the obvious risks of cyberbullying, Sarahah has been integrated into Snapchat, resulting in a large proportion of teen user registrations, culminating in growing concerns from parents around the world. Know someone who could use a little feedback? There’s an app for that!

Jack Blair

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.