There’s an app for that!


With Plastic Free July upon us, making environmentally-conscious decisions can be a challenge. Whilst taking proactive steps such as reducing plastic bag usage or wearing sustainable clothing are commendable, it’s difficult to believe one person’s actions can make a difference.
Launching in Australia later this year, the new app Today empowers users to make a difference by helping track and share their positive impact on the world. It tracks small eco-friendly habit changes, motivating individuals with daily habit adjustments like eating meat-free or eliminating coffee cups for a week.
Today then maps out the users’ average environmental impact, making it easily understandable to what extent your sustainable changes are truly making a difference.

Courtney Ryan

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.