With Plastic Free July upon us, making environmentally-conscious decisions can be a challenge. Whilst taking proactive steps such as reducing plastic bag usage or wearing sustainable clothing are commendable, it’s difficult to believe one person’s actions can make a difference.
Launching in Australia later this year, the new app Today empowers users to make a difference by helping track and share their positive impact on the world. It tracks small eco-friendly habit changes, motivating individuals with daily habit adjustments like eating meat-free or eliminating coffee cups for a week.
Today then maps out the users’ average environmental impact, making it easily understandable to what extent your sustainable changes are truly making a difference.