There’s an app for that!

Tumblr has launched a new app allowing groups of friends to simultaneously video chat and watch YouTube videos together in sync. The app replicates sharing a video with friends whilst in the same room. Users are notified of friends beginning a broadcast, and up to six friends can hang out in a ‘room’. While social media allows content sharing, Cabana fills the gap for co-viewing with others, and experiencing their reactions in real-time. The app has no relation to the Tumblr blogging platform, and picks up user’s contacts from their address book.
Want to watch your friends react to dog videos? There’s an app for that!

Akshara Risbud

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.