There’s an app for that!


Being a new mother can be extremely lonely especially if none of your friends are in the same lifestage. Peanut is the new social networking app designed to connect recent and likeminded mums.
Like dating apps, Peanut uses a swiping mechanism to connect potential friends – a swipe up will give the other mum a wave, a swipe down lets you skip their profile. But instead of playing the hot-or-not game, Peanut focuses on helping users find others with shared interests. The end game is to connect local mums in person so they can enjoy adult conversation while the children play.
Want some new mum friends? There’s an app for that!

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.