There’s an app for that!

Introducing Olio. With food wasted in huge quantities, a London-based duo’s app helps people give away leftover meals and ingredients rather than throwing them in the bin
The app that allows people and shops to share surplus food (the name, according to its founders, is a synonym for hodge-podge). Tapping in to the sharing economy as well as connected communities, sharing food is as simple as taking a picture of unwanted food items, posting to Olio and then co-ordinating a time with those interested locally to hand over the unwanted products.
Finally a way to avoid the countless ham based dishes created to use left over Christmas ham.

Lisa Hosking

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.