Pedigree, with their creative agency Colenso BBDO and Google in NZ have launched Found, an app which helps people find their lost dogs.
Found has the owner pre-register their pet and if the dog goes missing, the owner can use the app to send out a real time, geo-targeted “…’lost dog’ advertisement featuring their dog…” across the Google Display Network within their proximity.
Some activations talk of making a connection but this is an innovation that actually reconnects dog owners with their best friend in a very real, personal way.
Lost your dog……there’s an app for that!