There’s an app for that!

Pedigree, with their creative agency Colenso BBDO and Google in NZ have launched Found, an app which helps people find their lost dogs.
Found has the owner pre-register their pet and if the dog goes missing, the owner can use the app to send out a real time, geo-targeted “…’lost dog’ advertisement featuring their dog…” across the Google Display Network within their proximity.
Some activations talk of making a connection but this is an innovation that actually reconnects dog owners with their best friend in a very real, personal way.
Lost your dog……there’s an app for that!

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.