Google estimates 30% of shopping is now via apps, delivering frictionless exchanges. Blippar, Visa and House of Holland have created an app allowing users to point their phone at another person & purchase what they’re wearing. At London Fashion Week, guests “blipped” models, buying the House of Holland clothes they wore & having them delivered in 24hrs.

This app is a test of concept for Blippar who are heavily invested in “Visual Search”, where augmented reality drives mobile search from visual cues. We could move from “Googling it” to “Blipping it”.

David Lodge