There’s an app for that

With half of their users now browsing on mobile, Reddit launched their first official mobile app – described by the app store as putting ‘films, kittens, science, kittens, politics and kittens at your fingertips’. It replaces popular third-party app ‘Alien Blue’ (acquired by Reddit in 2014), and will make for a faster, more modern and more usable app. It will also give back control to the company, to regularly introduce new features, and will ensure a standard ‘Reddit look and feel’ with the mobile website, strengthening the brand. Need more kittens in your life? There’s an app for that.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.