There’s an app for that


Listening to music is a great way to tune out the sounds of urban life however it can also make pedestrians vulnerable to road accidents. In collaboration with BBDO Bangkok, LMG Insurance Thailand has created an app that lowers pedestrians’ headphone volume as they approach roads or railways. The app, called “Safe & Sound” uses GPS technology to automatically adjust volumes so users can detect potential threats such as speeding cars or trains.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.