There’s an app for that!

Until now sharing music on Facebook hasn’t been seamless. You could only post a YouTube video or connect with Spotify.
However as of last week, you can create an entirely new type of post called a Music Story. It allows your friends to listen to a 30-second clip of a song that you posted streamed from either Apple Music or Spotify, they then have the option to buy or save the music.
This is a new frontier for Facebook which has previously invested heavily in video.

Want better music discovery? There’s an app for that.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.