There’s an app for that

Companion is a free personal-safety app allowing friends to virtually walk you home at night. Users request a contact to keep them company, tracking their journey home.
Those contacted receive an SMS sending them to an interactive map showing the user walking. If they stray off course, fall, are pushed, start running, or have their headphones yanked out, the app detects these changes and checks they’re OK.
If fine, they press a button to confirm within 15 seconds. If not pressed, their phone transforms into an alarm system, projecting loud noises to scare potential criminals, and gives the option to call the police.
Want some peace of mind walking home? There’s an app for that.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.