The “Super Show”

Dubbed the ‘Super Show’, Lionsgate (producer of films e.g. Hunger Games and TV series e.g. Mad Men) has made a significant investment in leading game developer and publisher Telltale Games to reinvent storytelling. By combining interactive playable content with scripted style television content, the pair will use the best of gaming & TV to tell a story that gives players the opportunity to choose dialogue and actions that ultimately affect the plot

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Our take

This technology is by no means ground breaking as current franchises like; GTA & Halo are already doing this on the gaming platform. Where it gets interesting and where the real opportunity lies is in the ability to use this interactive gaming technology to extend a brand’s footprint beyond simply a television partnership. The brand is able to play in the space of targeted interactive content as consumers discuss different aspects of the show across multiple screens including gaming consoles creating a deeper and more personal connection between brand and consumer.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.