The missing ‘InLink’ for oOh! Media


oOh! Media recently acquired digital outdoor company InLink Group, with the buyout seeing oOh! control 2,800+ digital screens, across office towers, cafes & fitness centres.
The takeover cemented oOh’s position as delivering one of Australia’s largest reaching digital OOH networks.

Our take

The acquisition will help fill what was potentially a hole in oOh’s inner city offering, now providing an opportunity to target the hard to reach white collar demographic with a premium format to match.
The benefit to the advertisers is a frictionless exchange for campaign asset delivery, allowing advertisers to run targeted messages to their audiences in specific place-based locations through a single provider/platform.

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.