Our 2018 trend lineup was shared with Australia’s leading marketers at last week’s Brand Forum event in Sydney. We’ve filtered through the latest research & developments in media, technology and consumer behaviour, to curate our 10 Borderless Brands trends.

In 2018 innovative brands will be breaking free of legacy constraints, forging power partnerships and crossing into consumer territory to hyper-personalise the entire customer experience.

Technology is the quintessential border opener, with AI, AR and mobile phone lens advancements providing new ways for brands to get into our hands, homes and streets. It’s a connection point for a society defying traditional norms – enabling an uprising of activists, creators and a widening pool of purpose driven peer influencers.

Contact us to arrange a trend workshop and find better ways to meet customer expectations in 2018.

Eva Coulam