The future of Tesla

What’s happened?
Elon Musk, CEO of Tesla Motors, announced Friday 22nd July his vision for the future of the business – an investment and diversification into trucks, buses and solar energy in a push for world mobility domination. Elon’s Master Plan Part 2 directly challenges Uber through allowing people to share their self-driving cars through adding your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation.

Our take

Individually, none of his ideas are radical as they reflect what other Autos & Google are investing in. What is interesting here is the scale, desire to action immediately and combine all ideas into a cohesive system. This fused offering of collaborative consumption, solar energy and transit vehicles provides Tesla with repeated opportunities to interact with consumers in a frictionless and hip pocket benefiting way. Read more here.

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.