The forgotten consumer – CES 2015


Brand Channels observation of the recent Consumer Electronics Show highlighted the abundance of tech driven ‘because we can products’ showcased compared to much fewer ‘needs based’ innovations on display, suggesting a heavy focus on electronics and show and much less on consumer.

In a recent Admap article by the Magnetic Collective, the challenge of building brand loyalty in today’s world of ever expanding brand choice was discussed. “… most importantly, brand builders and stewards need to focus on building a brand that has worth, that in some way adds value to people’s lives”.

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Our take

Successful brands and their products solve a problem, provide a unique experience, express a passion, reflect how you want to be seen or simply they just work for you. History is littered with examples of failed tech. Those tech innovations with human purpose at the core will continue to be rewarded now and into the future.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.