The cookie Is dead – here comes frictionless tracking!


With 41% of all purchases starting on one (larger) device & being finalised on another (smaller) one, losing “the thread” is a real problem for Brands. Enter Facebook’s Atlas. Using Persistent IDS (PIEs), conversations can be frictionless tracked across devices.

Our take

Facebook PIEs are the essential ingredient powering Nielsen’s leading edge online ratings and enabling cross device reach & frequency. The true gold will be the insights into each device’s role in the path to purchase.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.