The Amazon Echo, making your home smarter


The Echo is Amazon’s latest artificial intelligence experiment, it’s one part Bluetooth speaker and one part personal voice assistant. You control the Echo with your voice, telling it to do things like play music, read news briefs aloud, add items to your to-do and shopping lists, and tell you the weather.

Our take

Whilst The Echo is not new technology (as Siri and Google Now have many of these functions already), the idea of an in-home virtual assistant is another way in which technology is making people’s lives easier. In this age of control people are looking to de-clutter and disconnect from their phones. The Echo provides users with greater control of their technology so that they can remain connected on their terms without letting their devices control their lives.

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.