Super Bowl XLIX: Twitter blindsides Facebook

In an attempt to tackle Twitter as the dominant social media site when it comes to the Super Bowl, Facebook launched the service Trending Super Bowl. The centralised hub served as a conversation starter for the game, while giving brands access to target their consumers in one easy location. However, from the perspective of earned media attention, Twitter was able to emerge champions, with advertisements being mentioned or retweeted over 1.5 million times, while on Facebook the number was a much smaller 360,000.

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Our take

This victory proves that when brands are looking for a way to generate buzz around their content, Twitter is the place to go. An event like the Super Bowl organically generates a massive amount of commentary, and the way advertisers can easily position themselves in the crossfire are growing all the time.


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