Socially led Plebiscite

As the Plebiscite for gay marriage looms, the government has pledged $7.5m for a “yes” campaign and also for “no”. Many fear that such a campaign would incite hatred towards the LGBTI communities, especially as the ASB has said these campaigns are classified as ‘political’ and therefore have no requirement to be factually correct and will not be held to the same standards and accuracy of truth as other campaigns.

Our take

On such a divisive subject with many voices to be heard, we think the campaign would perform most effectively on social platforms – where persuasive, and engaging discussion can occur at scale. The aim of this campaign should be to promote dialogue so Australians can understand how this may (or may not) impact them and help them decide their vote – after all, that is the core responsibility of any political campaign.

Jack Blair

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