Responsibility in a post truth world

by The Media Store

Google and Facebook have been accused of influencing the US election outcome by allowing fake news to be distributed via their platforms. Both have since announced they will ban such sites, although this may need to be more about good intent than hard policy.

office 2010 key
Windows 7 Genuine Product Keys
windows 10 key sale
windows 10 education
Windows 10 Activation Product Keys
office 2016 key
windows 10 key
office 2013 key
windows 7 key
Product key for window 7 ultimate 64 bit
windows 10 home-key
windows 10 update
windows 7 installation
office 2016 iso
windows 10 install
windows 7 service
windows 7 iso
Microsoft Office 2013
windows 7 SP1 iso
 Windows 7 Ultimate Product Key 32bit and 64bit Genuine  |
 Adobe Photoshop CS6 Crack And Keygen Full Download  |
 How To Request a New Windows Product Key  |
 Where Can I Download Windows 8 or 8.1  |
 Windows 10 Product Keys (100% Free Working Serial Key)  |
 How To Find Microsoft Windows Product Keys  |
 How to Find Your Windows 7 Product Key  |
 Adobe Photoshop CS6 Serial Key Download  |
 Free Windows 10 Product Key  |
 Windows 7 Product Key Online Store  |
 Windows 7 Ultimate Product Key free  |
 Windows 7 Genuine Product Keys and Windows 7 Activation Product Keys  |

Our take

This raises the question as to the responsibility of marketers being unwittingly associated with this content, hence defacto endorsers. The lengthy election campaigning was overloaded with misinformation and untruths across all platforms. Fake news is not unique to social media, or the US Election – look at the prevalence in gossip magazines. The irony of our world is that we have more news choice than ever before, yet many choose to engage with our own version of the truth. Facebook’s algorithm feeds this truth from our behaviour.
Marketers messages can be tainted by association through placement adjacency. Banning fake news sites will not stop fake news. More scrutiny of ad placement constraints is the real solution, to protect the clients we serve.

Sandra Wiles

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.