Coles and Woolworths supermarkets are supporting an innovative closed-loop recycling initiative, making it easy for Australian consumers to contribute to creating a sustainable future. Consumers take their empty ‘scrunchable’ plastic items into 580+ Coles and Woolworths supermarkets and through the REDcycle program this plastic packaging is repurposed into useful new products like sturdy outdoor furniture and signage. This Australian-first sees large corporates partnering with a small local recycling organisation, creating a wider footprint for the program.