Project Jacquard

Google, in partnership with Levis, are working to create wearable technology that will make garments interactive, in a new venture named ‘Project Jacquard’. Using the same looms and machinery the textiles industry already uses, tiny electronics will be integrated into the fabrics. Simple gestures on clothing will send wireless signals to the wearer’s mobile device and activate functionality.

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Our take

By weaving the sensors into the fabric itself, Google are making the move away from electronics by making basic materials interactive.
While conductive fabrics have been produced previously, this has never been done on a mass scale. While wearable technologies such as smart watches are the current trend, perhaps the move forward is technology that doesn’t resemble technology.

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