Pixel 2: The latest innovation to hit the market

Hot on the heels off the recent Apple and Samsung launches, Google have released Pixel 2 and Pixel 2 XL. Competitive in price, usability and technology, Pixel 2 will challenge its key competitors by daring to be different. While the smartphone doesn’t officially go on sale to the public until later this month, the hype is already building amongst tech gurus and consumers alike, prompting the immediate ‘I need this now mentality’ that is ingrained in our community.

Our take

As exciting as the launch is, the pressure brands face to produce new and improved versions of technology is growing. Each brand works off a similar timeline, refreshing their product to ensure they keep the interest of the consumer which prompts the flood of new news each September. It’s now a race to see which brand comes out on top.

Cassanne Ayre

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.