Hot on the heels off the recent Apple and Samsung launches, Google have released Pixel 2 and Pixel 2 XL. Competitive in price, usability and technology, Pixel 2 will challenge its key competitors by daring to be different. While the smartphone doesn’t officially go on sale to the public until later this month, the hype is already building amongst tech gurus and consumers alike, prompting the immediate ‘I need this now mentality’ that is ingrained in our community.