Organic Facebook posts need to step up to avoid extinction


Facebook is becoming even more pay-to-play for advertisers, recently announcing that it will begin restricting the reach of advertisers’ organic posts that social algorithms deem ‘overly promotional’.

In a nutshell, Facebook wants advertisers to buy more ads, which in return ‘will provide users with a better experience’ giving them more control, without being overwhelmed with clutter from irrelevant posts.

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Our take

This recent change will further regulate what advertisers can push to their fans, but the resulting change remains to be seen. On the surface at least it should in theory be a win-win for users & advertisers alike. For users – a less cluttered newsfeed and clearer distinction between ads & content, for advertisers – a need to create better organic content. As a result,  ads should achieve higher click through rates & better engagement.

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